Just a quick post for the holidays.
There was interesting article in the New York Times on the day before Thanksgiving about Lundberg Family Farms, here in Butte County, and their response to potential traces of inorganic arsenic being found in organic brown rice.
The findings as first publicized in Consumer Reports do not single out Lundberg; nor has there been any confirmation of any poison being found in our local rice; but what should a company do? The article features Lundberg executive and College of Business instructor Tim Schultz and paints a very flattering picture, I think, about how Lundberg is trying to deal with the issue.
It is a confusing issue and one that clearly is not fully understood; yet from where I stand it appears to me that Lundberg is doing everything possible to deal with the issue in a forthright and honorable fashion.
They are a great local company and I wish them well. Here’s a link to the article: http://www.nytimes.com/2012/11/22/business/smallbusiness/lundberg-family-farms-confronts-reports-of-arsenic-in-its-rice-case-study.html?ref=smallbusiness.