Monday, September 17, 2012

Enough Advantage?


Here’s one of my favorite innovations of the last few years. This one was brought to me by one of Redding students a couple of years ago. It’s the world’s smallest folding electric bike – and the design is, well, unique to say the least.



If you google electric bikes, then you’ll find hundreds of them. Frankly most of them look the same; all except the YikeBike.  Clearly they have reached the minimum standard of differentiating themselves from the clutter. The next question is whether their unique look alone qualifies as a competitive advantage. Or enough competitive advantage? 

Don't be fooled by their "good looks", the company claims there are a host of reasons why someone would want a YikeBike. Even safety, as odd as that may sound, is one of the supposed advantages of a Yike.

Those of you who have taken my courses know I look to three variables: price, quality and service. To be successful, a company has to win in two out of the three; win in all three and you’ve got a monster. So, take a look at YikeBike, what do you think? Are they going to be a winner?

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