Wednesday, September 5, 2012

Making Profits from the Bottom up


Before anyone starts thinking I am devoid of humor, let’s take a look at an interesting business that was spawned at my alma mater, The University of Michigan. And before I go any further, let me just say, I’m convinced these guys are going to wipe up.

The business? Advertising on toilet paper. That’s right, two brothers, Jordan and Bryan Silverman, both in their early twenties, have started the Star Toilet Paper Company, www.startoiletpaper.com

The Star Toilet Paper web site is straight forward about what they do:

We have one goal at Star Toilet Paper - to increase profits for your company through our form of unique advertising. That means ensuring that you spend less on advertising, while reaching a captured audience….  Here at Star Toilet Paper, we offer a form of guerilla marketing that lets you spend less and get more people talking about your company. Since toilet paper is used by just about everyone who visits a public bathroom, why not catch their attention before they leave the stall with a form of unique advertising? You can maximize the efficiency of your ads and budget by choosing to display them in venues where your ideal audience spends the most time and is most likely to be.

It’s an interesting idea that I am certain will be no flush in the pan.

To read more about the brothers and their company go to: http://www.freep.com/apps/pbcs.dll/article?AID=2012308210019

Peter Straus
Director

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