Before anyone starts
thinking I am devoid of humor, let’s take a look at an interesting business
that was spawned at my alma mater, The University of Michigan. And before I go
any further, let me just say, I’m convinced these guys are going to wipe up.
The business? Advertising on
toilet paper. That’s right, two brothers, Jordan and Bryan Silverman, both in
their early twenties, have started the Star Toilet Paper Company, www.startoiletpaper.com.
The
Star Toilet Paper web site is straight forward about what they do:
We have
one goal at Star Toilet Paper - to increase profits for your company through
our form of unique advertising. That means ensuring that you spend less on
advertising, while reaching a captured audience…. Here at Star Toilet Paper, we offer a form of
guerilla marketing that lets you spend less and get more people talking about
your company. Since toilet paper is used by just about everyone who visits a
public bathroom, why not catch their attention before they leave the stall with
a form of unique advertising? You can maximize the efficiency of your ads and
budget by choosing to display them in venues where your ideal audience spends
the most time and is most likely to be.
It’s an interesting idea
that I am certain will be no flush in the pan.
To read more about the
brothers and their company go to: http://www.freep.com/apps/pbcs.dll/article?AID=2012308210019
Peter Straus
Director
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